Ethnic Moodz by Gunjan: fashion & e-commerce website.

A Rajouri Garden couture studio, brought online with a Shopify build made for storytelling and conversion.

Visit ethnicmoodzbygunjan.com All 11 projects

The Ethnic Moodz by Gunjan website, designed and built by Kaizen Digital Media — ethnicmoodzbygunjan.comKZ 5219 02A

02 / The briefShopify

The brief.

A couture studio brought online with a Shopify build engineered for conversion, storytelling and scalable inventory — sarees, blouses and bespoke, sold to a customer who shops on her phone.

Project file02A

Client: Ethnic Moodz by Gunjan
Industry: Fashion & e-commerce
Based: Rajouri Garden, Delhi
Context: Shopify
Live at: ethnicmoodzbygunjan.com

03 / What we did05 pieces of work

What we did.

The pieces that went into Ethnic Moodz by Gunjan, and where each one sits in our sixteen services.

Scope05

The work

Custom Shopify theme
Editorial storytelling
Optimised product pages
Campaign systems
Klaviyo

Services03

The services behind it

All sixteen services

04 / The homepage07 sections

The homepage, section by section.

The headings below are taken from ethnicmoodzbygunjan.com as built. Scroll the frame to read the real page, top to bottom.

01
Tailored to Tradition, Styled for You.
02
The Collections
03
Featured Pieces
04
Made for you, measured to perfection.
05
@ethnicmoodzbygunjan
06
Join the Inner Circle
07
New Arrivals

The full Ethnic Moodz by Gunjan homepage, top to bottom — ethnicmoodzbygunjan.comFull page

05 / Their brandNone of it in our colours

Their brand, not ours.

Kaizen's own site is black, bone and one red. Ethnic Moodz by Gunjan gets its own palette and type, chosen for its buyers rather than for our portfolio.