DOGI
Martial-arts-heritage streetwear with a storefront art-directed like a campaign film.
The brief
Martial-arts-heritage streetwear, launched with the First Kata capsule. A storefront art-directed like a campaign film — built for drops, not for browsing.
- What we did
- Industry
- Streetwear & e-commerce
- Based
- India
- Live at
- dogi.co.in ↗
The homepage, section by section
Keep scrolling and the real page moves through its 5 sections. Every heading below is live on dogi.co.in today.
On a phone
Most of DOGI’s visitors arrive on a phone, so the mobile layout is designed, not squeezed.
Their brand, not ours
Set in Figtree
The First Kata
Body copy in Figtree: set for reading on a phone in bright daylight, which is where most of their buyers are.