Scope05
The work
- Cinematic art direction
- Capsule drop architecture
- Conversion flows
- Mobile-first
- Custom theme
Work Case study 03 of 11 India
DOGI: streetwear & e-commerce website.
Martial-arts-heritage streetwear with a storefront art-directed like a campaign film.
The brief.
Martial-arts-heritage streetwear, launched with the First Kata capsule. A storefront art-directed like a campaign film — built for drops, not for browsing.
- Client
- DOGI
- Industry
- Streetwear & e-commerce
- Based
- India
- Context
- First Kata capsule
- Live at
- dogi.co.in
What we did.
The pieces that went into DOGI, and where each one sits in our sixteen services.
Services02
The services behind it
The homepage, section by section.
The headings below are taken from dogi.co.in as built. Scroll the frame to read the real page, top to bottom.
- 01
The First Kata
- 02
A knot, tied a thousand times, is no longer a knot.
- 03
Mastery through repetition. Worn in public.
- 04
Questions
- 05
Not merch. Not activewear. Streetwear with a lineage.
Their brand, not ours.
Kaizen's own site is black, bone and one red. DOGI gets its own palette and type, chosen for its buyers rather than for our portfolio.
Night
#0D0B08
Vermilion
#DF5200
Kinari
#F6F1E7
TypefaceAa
Figtree
Set in Figtree across headings and body copy.
02Fashion & e-commerce
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A Rajouri Garden couture studio, brought online with a Shopify build made for storytelling and conversion.
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