Scope04
The work
- Brand identity online
- Zine aesthetic
- Review & verdict system
- Social-led content
Work Case study 06 of 11 Delhi NCR
Sip or Skip: food & media website.
Honest café reviews for Delhi NCR, built like a zine.
The brief.
A café-review brand built like a zine — bold editorial type, a playful verdict system and an Instagram-first identity. Honest, no-paid-hype reviews, turned into a destination.
- Client
- Sip or Skip
- Industry
- Food & media
- Based
- Delhi NCR
- Context
- Instagram-first
- Live at
- siporskip.in
What we did.
The pieces that went into Sip or Skip, and where each one sits in our sixteen services.
Services02
The services behind it
The homepage, section by section.
The headings below are taken from siporskip.in as built. Scroll the frame to read the real page, top to bottom.
- 01
We sip. We judge. You save money.
- 02
Freshly judged
- 03
Sip or Skip Kids Creative Workshop
- 04
Straight from the grid
- 05
The good stuff lives on Instagram
Their brand, not ours.
Kaizen's own site is black, bone and one red. Sip or Skip gets its own palette and type, chosen for its buyers rather than for our portfolio.
Cream
#F9F3E4
Tomato
#E85D4B
Mustard
#F4C34A
Espresso
#3E2414
TypefaceAa
Nunito
Set in Nunito across headings and body copy.
Got something to make? Circle it.
Pick what's closest, say a line about it, and we'll tell you honestly whether we're the right studio.
