01 / Work Ashi Hardware05 / 11 Building materials

Work Case study 05 of 11 Sector 9, Noida

Ashi Hardware: building materials website.

Built for a contractor mid-project, on a phone, in a hurry.

The Ashi Hardware website, designed and built by Kaizen Digital Media
ashihardware.comKZ 5219 05A
02 / The briefSince 2014

The brief.

The buyer is a contractor mid-project, on a phone, in a hurry. The whole build is organised around that: what’s stocked, where you are, and how fast someone answers.

Project file05A
Client
Ashi Hardware
Industry
Building materials
Based
Sector 9, Noida
Context
Since 2014
03 / What we did05 pieces of work

What we did.

The pieces that went into Ashi Hardware, and where each one sits in our sixteen services.

Scope05

The work

  • Catalogue structure
  • Local search
  • Mobile-first
  • Instant contact
  • SEO
04 / The homepage06 sections

The homepage, section by section.

The headings below are taken from ashihardware.com as built. Scroll the frame to read the real page, top to bottom.

  1. 01

    Hardware, Sanitaryware & Building Materials Supplier all over India

  2. 02

    A Noida-based supplier for Delhi NCR projects.

  3. 03

    What we supply, site-ready every day.

  4. 04

    One build. Four chapters.

  5. 05

    Trusted by India's leading developers

  6. 06

    Six reasons developers keep coming back.

The full Ashi Hardware homepage, top to bottom
ashihardware.comFull page
05 / Their brandNone of it in our colours

Their brand, not ours.

Kaizen's own site is black, bone and one red. Ashi Hardware gets its own palette and type, chosen for its buyers rather than for our portfolio.

Charcoal

#121212

Brass

#C9A567

Type

#F5F5F5

TypefaceAa

Inter

Set in Inter across headings and body copy.

06 / Keep going11 on the roll

All 11 projects Services Start a project

07 / StartTell us what you're making

Got something to make? Circle it.

Pick what's closest, say a line about it, and we'll tell you honestly whether we're the right studio.

A contact sheet on a light table with one frame circled in red pencil
KZ 5219 36A The light table
What is it?