Gem Optical
Surgical microscopes for clinicians and distributors: specification and credibility on the same screen.
The brief
Surgical microscopes, sold to clinicians and distributors. The presentation has to carry specification and credibility at the same time — so the optics do the talking and the layout gets out of the way.
- What we did
- Industry
- Medical instruments
- Based
- HSIIDC Saha, Haryana
- Live at
- gemopticals.co.in ↗
The homepage, section by section
Keep scrolling and the real page moves through its 9 sections. Every heading below is live on gemopticals.co.in today.
On a phone
Most of Gem Optical’s visitors arrive on a phone, so the mobile layout is designed, not squeezed.
Their brand, not ours
Set in Sora
Engineered for the Operating Room
Body copy in Sora: set for reading on a phone in bright daylight, which is where most of their buyers are.