Scope05
The work
- Product architecture
- Specification design
- Distributor enquiry
- Photography direction
- Web development
Work Case study 04 of 11 HSIIDC Saha, Haryana
Gem Optical: medical instruments website.
Surgical microscopes for clinicians and distributors: specification and credibility on the same screen.
The brief.
Surgical microscopes, sold to clinicians and distributors. The presentation has to carry specification and credibility at the same time — so the optics do the talking and the layout gets out of the way.
- Client
- Gem Optical
- Industry
- Medical instruments
- Based
- HSIIDC Saha, Haryana
- Context
- Since 1984
- Live at
- gemopticals.co.in
What we did.
The pieces that went into Gem Optical, and where each one sits in our sixteen services.
Services01
The services behind it
The homepage, section by section.
The headings below are taken from gemopticals.co.in as built. Scroll the frame to read the real page, top to bottom.
- 01
Engineered for the Operating Room
- 02
Precision Optics for Modern Medicine
- 03
Trusted Across Six Continents
- 04
Instruments engineered for a specific list of clinical needs
- 05
About Gem Optical Instruments Industries
- 06
Providing precision instruments for over 40 years
- 07
Trusted by clinicians across India
- 08
Partners who rely on our precision
- 09
Sign up for product news & export opportunities
Their brand, not ours.
Kaizen's own site is black, bone and one red. Gem Optical gets its own palette and type, chosen for its buyers rather than for our portfolio.
Navy
#0E2A47
Brand blue
#2D7DD2
Surface
#F2F6FA
TypefaceAa
Sora
Set in Sora across headings and body copy.
Got something to make? Circle it.
Pick what's closest, say a line about it, and we'll tell you honestly whether we're the right studio.
